
Marcus Smith went from classroom burnout to hitting $50k/months

Tutu hit $100k months and enrolled 2,000+ students across 10 countries.

Graeme Matthews went from teacher to 7-figures in tutoring sales in 2.5 years.

Doulton Wiltshire crossed $1M in 10 months in her tutoring business.

Luke Savin went from school teacher to 6-figure business owner in 8 months.

Allen Tsao scaled past 7 figures in AP Physics while tutoring 4 hours per week.





From classroom teacher to building the systems behind the biggest tutoring success stories online.
We’ve worked with 3,500+ teachers and tutors worldwide
Our clients have built multiple 7-figure tutoring businesses
We’ve helped tutors build teams, systems, and delivery models that don’t burn them out
Our clients have replaced guesswork with repeatable acquisition systems
Built
Broken
Rebuilt
And proven — repeatedly — in the real world
From classroom teacher to building the systems behind the biggest tutoring success stories online.
We’ve worked with 3,500+ teachers and tutors worldwide
Our clients have built multiple 7-figure tutoring businesses
We’ve helped tutors build teams, systems, and delivery models that don’t burn them out
Our clients have replaced guesswork with repeatable acquisition systems
A best-selling book, Teaching On Your Own Terms
Features across major media outlets
A live feature in Times Square by Nasdaq

Built
Broken
Rebuilt
And proven repeatedly in the real world

We’ve worked with 3,500+ teachers and tutors worldwide
Our clients have replaced their classroom salaries
Our clients have built multiple 7-figure tutoring businesses
We’ve helped tutors build teams, systems, and delivery models that don’t burn them out
Our clients have replaced guesswork with predictable ways to enroll students online
A best-selling book, Teaching On Your Own Terms
Features across major media outlets
Appearances on the TV
A live feature in Times Square by Nasdaq

We’ve seen what works.
We’ve seen what works.
We’ve refined the model again and again until it became something teachers can actually follow without burning out.
Starter Price: $500 for 12 weeks with 1 x group session per week.
Mid-Tier Price (After your first 10 students): $1,000 for 12 weeks
Mature Price (Once you have demand): $1,500+

Starter: $500 x 5 students = $2500 per 12-week cycle
Mid-Tier: $1000 x 5 students = $5000 per 12-week cycle
Mature: $1,500 x 5 = $7500 per 12-week cycle
Teaching time: 1 Hour per week

Two groups = 10 students
Most tutors run 2 live sessions per week per group at this level
$1000 x 10 students = $10,000 per 12-week cycle
Teaching time: 4 Hours per week

5 groups × 5 students = 25 students
$1,000 per student for 12 weeks
That’s around 10 teaching hours/week
Revenue: $25,000 per 12-week cycle
Four cycles/year = ~$100,000/year

Increase Rate: Raise prices by 25% increments once demand builds
Increase Group Size: Only if you want to (most subjects work great at 5–8 students).
Hire Tutors: This is what removes the ceiling. Your teaching hours go down while your income goes up.


“I don’t have time.” → You need around 4–10 teaching hours per week.
“I’m not good with tech.” → We set everything up with you.
“I’m not a salesperson.” → If you can speak to a parent, you can enroll.
“I’m not special.” → Every teacher starts here. Results prove otherwise.
“What if I don’t get students?” → Then we work for free until you do.
A clear “I help” statement
Tangible result parents understand
Pricing that supports growth
A structure that makes group delivery easy



A simple social media ad & funnel built around your Signature Offer
A structured application to qualify your leads and calendar process so you aren’t chasing people.
A homework asset that warms them up before they ever speak to you.
Entire Enrolment script so that you can effortlessly sign students up at rates you deserve.



Runs on small focused group classes
Using a simple structure so students improve fast
Gives students and parents support between sessions without you working 24/7
Makes it easy to add catch-up sessions, homework clubs, and even strategic 1-to-1s without you burning out



A personal mentor who’s already built their own online tutoring business
Weekly coaching calls so you’re never stuck alone
Support on your offer, pricing, marketing, and sales calls
Scripts, templates, and plug-and-play resources for messages, funnels, and enrollment calls
A community of teachers who are building the same kind of business as you



What Happens If You Apply
We look at your subject, experience, and goals
We map out what replacing your salary could look like for you
We explain how Students on Demand would apply to your situation
And if it makes sense, we’ll show you what working together looks like
Elliot Phillips

Imagine having a marketing system that effortlessly brings in new tutoring leads every month.








Step-By-Step Training Curriculum. You’ll get access to our Students on Demand online curriculum that will teach you everything you need to know step by step on how to set up our entire students on demand system into your business.
You'll learn everything you need to know on how to acquire students online for group tutoring so this is the last coaching program you will EVER need.
Signature Offer Creation. The exact marketing message, pricing and program structure templates to use for your tutoring niche so you can’t fail.
We’ll show you 1:1 on how to effortlessly position yourself as the Go-To tutor for your tutoring niche so you can raise your rates and start charging what you’re worth.
Lead Machine Marketing Funnel. We let you swipe and install our entire click and drop marketing funnel that is already built out and ready for you to start using immediately for your tutoring offer so you don’t have to mess around creating complicated web pages.
We just give you what works.
(This would normally cost around $10k alone to have a custom funnel like this built but you’ll just get it when you work with us).
Done For You Facebook Advertising Templates. The exact high converting advertising copies you need to use for your tutoring niche that have already been tested and proven so you’ll instantly be ready to advertise and generate leads with no guesswork.
Which means you'll get to practically STEAL all our secrets and use my most effective strategies to make your ads convert and run profitable campaigns.
We'll even show you the exact audience targeting to set up that our current clients use to turn on the taps with parents/students reaching out for tutoring online.
Done For Your Student Acquisition System. A done for you student acquisition training template that you can plug straight into your business so most of the selling is already done before you even speak with any students.
Get ready to eliminate the common objections of; Group tutoring doesn't work or why do I even need a tutor in the first place.
Done For You Group Offer Sales Script. Word-for-word grand slam group sales scripts to use on the phone to sell group tutoring at premium rates like clock-work.
Our clients are already using this exact script to sell group tutoring at 4 figures on the phone like clockwork, everyday.
The Group Delivery Blueprint. Full group tutoring at scale delivery roadmap to help sky-rocket your student results.
We’ll teach you exactly how to deliver and enhance how you teach your students online with our training on how to fulfil to your students and give them a life changing experience.
Weekly Live Coaching Sessions. On these coaching calls you will have our entire coaching team at your disposal to dive into your business and help with everything you need like tech, marketing, sales and fulfilment.
We direct you as to which sessions you need to personally attend and you get the replays to every coaching call as well so you don’t miss a beat.
Private Client Only Coaching Group. Access to our entire support team and top clients who are already doing 6 - 7 figures with their tutoring business...
This means you'll be able to get all your business questions asked and have a community of winners around you.
Personal 1:1 Coaching & Support Channel. Our goal is to help you crush it and we’re willing to do whatever it takes.
You’ll get structured 1:1 personal coaching sessions at crucial stages of your journey in working with us to ensure you have the support and guidance you need every step of the way.
3 x Done With You Funnel Launch Calls. If you need any help with the set up you can attend your 3 x ad launch calls each week with our team so there are no issues when it comes to tech and making sure everything is ready to go!
TutorBoss Software Access. Our All in one sales and marketing solution to run your business, eliminating software subscription fees for running your business. We give you complimentary access so you can simplify your business operations.
AI Mastery For Tutors System.You’ll learn how to use AI to run your entire online tutoring business so you can walk through the entire program and record speed so you can start enrolling students faster.
Get ready to sky-rocket your productivity and save hours as you learn to harness the power of AI to enhance your advertising, sales and teaching delivery.

The Promise: A result families care about
The Economics: Priced properly so you can afford to grow
The Scalability: The right families coming in consistently


Attention — an ad that attracts the right families
Nurture — a conversion engine that pre-sells them
Enrollment — a process that converts warm families, not cold ones


Multiple Subjects
Multiple age ranges
Multiple exam boards
Multiple abilities
No Clear 'Who'
No Clear Result
No clear reason to choose you over anyone else

Referrals are nice, but they’re not a growth strategy.
Posting content and “hoping it lands” is not a system.
Free trials attract freebie-seekers, not serious families.
Agencies control your rates, take a big cut, and own the demand.

You’ve seen it in the numbers.
You’ve seen it in the case studies.
And you’ll see it in your business when this system is installed.




One week you get an enquiry, then… nothing.
You have no way to turn “I want more students” into a set of actions that reliably leads to enrollments.
Starter Price: $500 for 12 weeks
Mid-Tier Price: $1,000 for 12 weeks (usually after your first 10 students)
Group Size: 5 students
$500–$1,000 per student = $5,000–$10,000 per 12-week cycle
Teaching time: ~4 hours/week

5 groups × 5 students = 25 students
$1,000 per student for 12 weeks
Most tutors run 2 live sessions per week per group at this level
That’s around 10 teaching hours/week
Revenue: $25,000 per 12-week cycle
Four cycles/year = ~$100,000/year

$500–$1,000 per student
5–10 students per group, depending on subject
10 groups = 50 students
At the starter price, most tutors teach 1 live session per group per week
$25,000–$50,000 per 12-week cycle (~$8k–$16k per month)
If you want to grow faster, you bring in help.
You + 2 tutors
30 groups
150 students
$500 per student = $75,000 per cycle (~$25k/month)
Your personal teaching time stays at ~10 hours/week
Your tutors take the additional groups
This is where tutors often break past their first multi-six-figure year.
10 tutors (+ you)
110 groups (10 per tutor)
1,100 students
$500 × 1,100 = $550,000 per cycle
Roughly ~$183k/month
Same student count, higher price:
$1,000 per student = $550,000 per cycle
~$183k/month
Group scale + Price scale:
10 tutors (+ you)
1,100 students
$1,000 per student = $1.1M per cycle
~$366k/month
So you keep control.
You keep the data.
You keep the growth.

Renewals: Keep students for a second 12-week cycle (or longer).
Increase Rate: Raise prices by 25% increments once demand builds.
Increase Group Size: Only if you want to (most subjects work great at 5–8 students.
Hire Tutors: This is what removes the ceiling. Your teaching hours go down while your income goes up.

Additional groups
Higher pricing
Tutor hires
Renewals
Subject and offer expansion
Your acquisition system doing the heavy lifting
“I don’t have time.” → You need around 4–6 teaching hours per week.
“I’m not good with tech.” → We set everything up.
“I’m not a salesperson.” → If you can speak to a parent, you can enroll.
“I’m not special.” → Every teacher starts here. Results prove otherwise.
“What if I don’t get students?” → Then we work for free until you do.

A complete audit of your offer, pricing, and positioning
Your high converting funnel
High-performing ads + copy + creative
All automations, tracking, email & SMS nurture
A “Fast-Path-to-Cash” promo to convert low-hanging fruit fast


A fully engineered funnel designed for your niche
Messaging and economics calibrated for cold traffic
A nurture system that turns strangers into warm buyers
A done-for-you student enrollment machine that’s ready to scale

Daily tracking (CPL, CTR, booking rate, creative winners)
Real-time optimisation and adjustments
Lead quality monitoring
Funnel data analysis and conversion tightening


Most tutors (and agencies) think “build” is the hard part.
It isn’t — optimisation is.
This is exactly why campaigns fail when people try to scale too soon.

Scale ad spend safely
Raise prices with confidence
Improve your enrollment rate
Deliver groups without burning out
Improve student results at scale
Build the operational infrastructure that keeps growth stable


A predictable acquisition system
A scalable delivery model
A business that can grow without chaos

#1. Scalable Delivery & Delegation
Systems that elevate student results without you needing to be present in every session freeing your time while improving outcomes.
#2. Scalable Sales Operations
A simple enrollment structure that lets you take fewer calls, convert more qualified buyers, and eventually remove yourself from day-to-day selling as volume increases.
#3. Ascension & Lifetime Value Expansion
Strategic product pathways that increase LTV, renewals, upgrades, extension programs, and advanced offers that allow you to grow without constantly chasing new leads.
But you don’t need any of this on day one.
Your only focus now is predictable acquisition.



The speed of Done-For-You
The power of Done-With-You
The control of doing it In-House
With a guarantee no one else touches
Already doing around $10k/month (or close)
Already selling a validated offer
Ready for systems, not more “tactics”
Ready to handle real lead flow
Ready to take enrollment seriously
Ready to grow like a business owner, not a freelancer
Brand-new tutors who’ve never sold tutoring services to cold traffic).
Anyone looking for a magic pill or a set-and-forget “agency” experience
Tutors unwilling to take a crazy amount of sales calls and drown in qualified leads.
Never built their own 7-figure tutoring business (We’ve built our own 8-figure business).
Never scaled more than a handful of tutors
Never taught delivery, enrollment, or offer mechanics
Zero data
Zero strategy
Zero long-term plan
Be in a quiet place where you can focus
Have access to your numbers (monthly revenue, price points, lead flow, close rate)
Be ready to walk through what’s working, what isn’t, and where the bottlenecks are
Be open, honest, and clear about your goals and constraints
Elliot Phillips
This is for established online tutors, typically doing $8k–$10k+/month, who’ve already sold premium group or 1:1 programs (around $1k+ per student) and have experience getting students online through ads, launches, or organic.
If you’re earlier than that, we can still help — you’ll just be better suited to a different program, which we’ll tell you on the call.
No. It’s a hybrid.
We build and launch the system for you, manage performance for the first 30 days, then coach you for 12 weeks so you know how to run and scale it without being dependent on us. You keep the assets, the data, and the control.
How fast will I see results?
Most clients:
- Have their system built and live within 7–14 days
- See qualified inquiries coming in during the first 30 days
Speed after that depends on offer, market, and how quickly you implement enrollment improvements — but you won’t be waiting months to see if it works.
Yes — most of our DFY clients come in with something already built.
We audit your offer, funnel, tracking, and campaigns, then either rebuild from scratch or refactor what you have using our proven structures and data. The goal is not “a funnel” — it’s a predictable acquisition system.
How much ad spend do I need?
Minimum $500 USD for your 30-day performance window. More is fine — but $1,000 is the minimum required for the guarantee.
Do you guarantee student enrollments?
No — we guarantee performance, not revenue.
We guarantee a functioning acquisition system and improved marketing metrics (live funnel, qualified inquiries, better CPL/CTR/booking rate).
Enrollments depend on your offer, pricing, and sales conversations — which we coach you on, but can’t ethically promise.
Your complete acquisition infrastructure:
- Custom Funnel Strategy
- All automations, tracking, and CRM setup
- Ads, creative, copy, targeting
- Email + SMS nurture
- Fast Path to Cash promo
- Daily optimisation for 30 days
It’s everything required to generate predictable lead flow and fill your calendar with qualified families.
Why wouldn’t I just hire a marketing agency?
Agencies run traffic — they don’t fix your offer, funnel, backend systems, or nurture. They send leads into a broken process. We engineer the system, launch it, optimise it, and coach you so you own it.
That’s why our results stick.
What happens after the first 30 days?
You transition into our Students on Demand coaching for 12 weeks where we help you scale your system, raise prices, improve enrollment, and stabilise delivery.
Will this work for my subject?
Yes. We’ve built and scaled funnels for almost every subject niche you can think of; academics, test prep, maths, science, literacy, languages, music, business, and more. If your offer has demand, we can engineer the system.
Most tutors don’t have a conversion engine, just an ad → booking link. We fix the offer, fix the economics, build the nurture, and optimise daily. Better structure + better system + better optimisation = better performance.
What platforms do you run ads on?
Meta (Facebook & Instagram) to start. It’s the highest leverage, lowest friction platform for tutors.
If you’re already on Google, we can improve that too.
What if I don’t like selling?
Good — you shouldn’t be “selling” anyway. We coach you on a consult-based enrollment process that works specifically for premium group programs. No pressure, no scripts, no gimmicks.
What happens once I’m ready to scale?
We help you:
- Improve delivery so student results skyrocket
- Delegate or reduce your enrollment load
- Create ascension offers that increase lifetime value
- Scale ad spend safely
These are the levers that take tutors to $30k–$100k+ months.
Do I need expensive software?
No. We set everything up inside your own CRM or funnel builder. If you don't have one then we provide all this for free. No complicated tools or multiple subscriptions.
Simple: If we build and launch your funnel and it doesn’t perform, we manage your ads for free until it does.
We’re tying our upside to your performance — which is why we’re selective about who we work with.
Doesn’t matter. This system is built to perform with cold traffic so you never rely on referrals again.
The best time to fix your acquisition system is before peak season — but the real truth? Tutors scale fastest when they stop delaying and start installing a predictable system.
During the build + 30-day optimisation, expect:
- 1–2 weekly strategy/feedback calls
- Reviewing and signing off on assets
- Being available to give feedback on lead quality
During the 12-week coaching phase, plan on:
- 1–2 hours per week for calls and implementation
We handle the heavy lifting. Your main job is to show up, give feedback, and run the enrollment conversations.
What happens after the 12 weeks?
By the end of the 12 weeks you’ll:
- Have a proven acquisition system running in your business
- Know your key metrics (CPL, booking rate, show-up rate, close rate)
- Have a delivery model that can handle more demand
From there, if you’re ready for the next level, we help clients:
- Delegate delivery
- Reduce their personal sales load
- Build ascension and LTV expansion offers
That’s optional and by invitation — but the path is already mapped out.
We have a full product suite, and the right option depends on your situation.
Some teachers start with lower-ticket programs ($27–$297). Others start with our mid-tier launch programs. And some join the full Students on Demand™ mentorship for deeper support.
Your subject, experience, goals, and timeline determine the right fit. Your call is where we map all that out so there are no surprises — just clarity. Everything we offer is backed by our performance guarantee.
No. You don’t need to be a media buyer or funnel builder — that’s our job.
We set up the tech, tracking, funnel, and campaigns. You just need to be willing to operate the system once it’s running and follow the coaching.

This Site Is Not A Part Of The Facebook Website Or Facebook Inc.
Important: Legal Disclaimers
We do not sell a “get rich quick” program or money making system, we believe in hard work, adding value and serving others. Our programs are designed to equip and educate you with the strategies to move you forward, faster.
Any success guarantees stated on this page are done so with the expectation that the individual effort, skill and time invested meets our program agreement requirements and match those of our most successful clients. Testimonials, results and reviews showcased here, or on any of our sites or emails, are simply past results from advanced training clients who apply the training we provide, and should not be considered exact, actual or typical for every individual.
Further, many customers do not apply what they learn and therefore do not have success with this program. Therefore nothing on this page or any of our websites or emails is a promise or guarantee of future success and that you have the ability to get results with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. Agreed?
If you have questions, email: team@theteacherproject.com
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© Copyright 2025 – The Teacher Project – All Rights Reserved
Yes, you can! We've designed the Challenge to be user-friendly for all tech skill levels. Our step-by-step guides and support ensure that even if you're not comfortable with technology, you'll be able to follow along and implement the strategies successfully.
The daily commitment is designed to be manageable yet effective. Expect to spend about 30-60 minutes each day on the Challenge activities. This is structured to fit into a busy schedule while still providing impactful learning and results.
Yes, the strategies and techniques we cover are adaptable across various subjects and niches. The principles of effective online tutoring and student engagement are universal and can be applied to any teaching area.
As the First Student Foundation Challenge is a self-study course, you'll have clear, structured guidance to follow along at your own pace. For any queries or assistance you may need, our dedicated support team is available via email at team@theteacherproject.com. Additionally, for those seeking more hands-on, one-on-one support, we can certainly provide that service, just reach out and let us know.
We're confident in the effectiveness of our Challenge. If you implement all the strategies and don't enroll a new student within 90 days, just email us with proof of implementation at team@theteacherproject.com, and we'll refund your investment, no questions asked.
No special software is required beyond basic tools like a computer, your social media account and internet access. The Challenge is designed to work with the resources you already have as an online tutor.
After completing the Challenge, you'll have a solid foundation to attract and enroll students in your online tutoring business. You'll also have the opportunity to continue growing with our community and advanced coaching programs.
The Challenge is globally inclusive and suitable for educators from all around the world. The principles and strategies we teach are universally applicable, no matter where you are based.